is to influence the development of the beauty
industry, to offer consumers innovative products with real efficiency, to develop and
implement digital technologies to simplify and speed up communication.
The company's
goal
we have been supplying the Russian market
with selected and tested products for beauty salons, barbershops, hairdressers,
cosmetologists, dermatologists and trichologists.
Since 2002
Before entering our assortment, all products
are thoroughly tested and expertly evaluated.
Each brand in our portfolio has its own story
to tell.
We believe in what we offer to our partners
and customers.
Through e-commerce
Distribution
(04)
We distribute the product through four sales
channels:
Pharmaceutical channel
pharmacies, medical centers
(01)
Professional beauty
beauty salons, barbershops, self-employed
masters
(02)
Beauty retail
leading perfume and cosmetics chains
(03)
The company's area of interest includes the
territories of Russia, the Republic of Belarus, Kazakhstan, Armenia, and Kyrgyzstan.
(01)
Pharmaceutical direction
The history of the company began with the
pharmaceutical direction.
For more than 20 years we have been
selling
goods through pharmacies, medical centers and doctors (trichologists and dermatologists).
The company has contracts with key pharmaceutical distributors (CV Protek, NPK Katren, FC
Pulse).
We actively cooperate with such chains as
Rigla, Ercapharm, Melodiya Zdorovya, Evalar, Neopharm and many others. We are represented on
all leading electronic pharma marketplaces.
(02)
Professional Beauty
Since 2012, the company has been developing
sales in professional beauty.
We have contracts with all major barbershop
chains (TOPGUN, OldBoy, Britva , BORODACH, Chop-Chop, BETONE and others). We actively
cooperate with Persona chain. To date, the company has about 5000 customers in the prof
beauty. To serve the professional channel we have built a regional distribution system
consisting of more than 40 distributors.
Products are distributed to distributors'
warehouses in more than 60 cities of Russia. The team of sales representatives of Prof
beauty division has more than 100 people and is distributed across Russia. Since 2023, we
have launched online platforms for working with self-employed professionals of Redhare
Market.
(03)
Beauty retail
The company has direct contracts and
long-term relations with the leading Russian chains of perfumery and cosmetics: Zolotoe
Yabloko, Letual, Rive Gauche.
Our products are also represented in stores
in Belarus and Kazakhstan.
(04)
E-commerce
Specialists of the e-com division constantly
monitor the latest trends and actively implement them in their work.
Direct contracts with the sites allow us to
maintain a dialog regarding the adequate positioning of our goods.
(01)
Pharmaceutical direction
The history of the company began with the
pharmaceutical direction.
For more than 20 years we have been
selling
goods through pharmacies, medical centers and doctors (trichologists and dermatologists).
The company has contracts with key pharmaceutical distributors (CV Protek, NPK Katren, FC
Pulse).
We actively cooperate with such chains as
Rigla, Ercapharm, Melodiya Zdorovya, Evalar, Neopharm and many others. We are represented on
all leading electronic pharma marketplaces.
(02)
Professional Beauty
Since 2012, the company has been developing
sales in professional beauty.
We have contracts with all major barbershop
chains (TOPGUN, OldBoy, Britva , BORODACH, Chop-Chop, BETONE and others). We actively
cooperate with Persona chain. To date, the company has about 5000 customers in the prof
beauty. To serve the professional channel we have built a regional distribution system
consisting of more than 40 distributors.
Products are distributed to distributors'
warehouses in more than 60 cities of Russia. The team of sales representatives of Prof
beauty division has more than 100 people and is distributed across Russia. Since 2023, we
have launched online platforms for working with self-employed professionals of Redhare
Market.
(03)
Beauty retail
The company has direct contracts and
long-term relations with the leading Russian chains of perfumery and cosmetics: Zolotoe
Yabloko, Letual, Rive Gauche.
Our products are also represented in stores
in Belarus and Kazakhstan.
(04)
E-commerce
The company has more than ten years of
experience in working with major e-commerce platforms: Ozon, Wildberries, Yandex Market.
Specialists of the e-com division constantly monitor the latest trends and actively
implement them in their work.
Direct contracts with the sites allow us to
maintain a dialog regarding the adequate positioning of our goods.
Brands
Brands
System 4
The history of our company began with this
brand in 2002.
The systemic approach of the Finnish
manufacturer allowed to create an incredibly effective constructor for solving
dermatological and trichological problems.
Combinations of System 4 products form
complex programs that effectively help with dandruff, seborrhea, dermatitis and hair loss.
System 4 products are based on predominantly
natural ingredients. The use of products is not addictive, and the effect can be maintained
for a long time. Periodic repetition of the programs allows the consumer to practically
forget about existing problems and significantly improve the quality of life for many years.
All System4 products are free of fragrances
and hormones.
The products are not tested on animals. This
has been illegal in Europe since 2004.
Hair: Natalia Germanova
Color: sensiDO
Color: sensiDO
Sensido
All sensiDO products are fragrance-free and
suitable for vegans.
The products are not tested on animals. This
has been illegal in Europe since 2004.
Hybrid colorant with a 3-in-1 concept and
service products for professionals. SensiDO can work as a permanent, semi-permanent or
tinting dye, allowing the colorist to perform the most sought-after colorations and
experiment with recipes. A wide palette (more than 140 shades) and the possibility of mixing
nuances allow to get unique shades for clients.
The sensiDO palette also includes a line of
beard and hair camouflage dyes
In the sensiDO palette, 15 Match shade
masks
are presented separately.
In 2023 Vitaly Pashenko, a top expert of Park
by Osipchuk, became the brand's ambassador and art partner.
More than
140
shades in the palette
The chemical exposure of professional
products used by hairdressers in their work on a daily basis for many years is what made our
partner Sim Sensitive Factory come up with and create the DS Perfume Free professional
range.
Modern salons choose to work with just such
stylings and care to protect the health of their masters.
Modern salons choose to work with just such
stylings and care to protect the health of their masters.
The products are not tested on animals. This
has been prohibited by law in Europe since 2004.
DS perfume free
Model: Julia Brimit
Hair: Anna Orga
Styling: DS Perfume Free
Hair: Anna Orga
Styling: DS Perfume Free
For this, the safest possible ingredients
have been specially selected, allowing you to do what you love while taking care of your
health.
Hair: Anna Orga
Styling: DS Perfume Free
Styling: DS Perfume Free
Hair: Anna Orga
Styling: DS Perfume Free
Styling: DS Perfume Free
A styling and care line with oat seed oil,
gluten-free, UV filters.
All products have a light perfume composition
based on woody notes, cream and musk.
All Forme Essentials products are suitable
for vegans and contain no animal ingredients.
The products are not tested on animals. This
has been legally prohibited in Europe since 2004.
Forme essentials
Hair: Anna Orga
Styling: Forme essentials
Styling: Forme essentials
The brand was created for those who prefer
concentrated formulas of natural ingredients and rich textures in hair care.
The range includes products suitable for the
Curly Girl Method.
Reuzel's success is based on the story of barbers Lin and Bertus from the SCHOREM barbershop
in Rotterdam, which marked the rebirth of barbering today.
reuzel
The Bearded Bastard
A legendary new age brand that has won the
hearts and souls of barbers almost all over the world.
The company is certified by the Leaping Bunny
program.
Lin
No animal testing
The Bloody Butcher
Bertus
Through trial and error, countless
experiments, in one of which they almost burned down their barbershop, the first lipsticks
in tin cans appeared.
Now the brand is known worldwide, used in top
barbershops and barbershops, and their scambassadors are an elite group of educators and
barbers selected by Lin and Bertus.
We have three certified scambassadors working
with our company, trained at the Skorem Academy in Rotterdam.
The Reuzel team has its own punk music
festival, ScumBash, which is held annually in the Netherlands.
Most products are 100% vegan, with the
exception of some styling products that use beeswax.
Since 2016, the company has been awarded the
Queen's Award for Enterprise, which recognizes quality and service to the British Crown.
Lock Stock & Barrel
Hair, beard: Alexander Kabanov, Yana
Kharsieva
Styling: Lock Stock & Barrel
Styling: Lock Stock & Barrel
A brand that was invented by a small team of
experts in the city of Birmingham, in the UK.
All products are made with natural
ingredients, no artificial colors and no parabens.
Most products are 100% vegan, with the
exception of three styling products that use beeswax.
We have three certified scambassadors working
with our company, trained at the Skorem Academy in Rotterdam.
The company is certified by the Leaping Bunny
program.
Styling and grooming products have an
exclusive perfumed fragrance that was developed by one of the founders.
Hair, beard: Alexander Kabanov, Yana
Kharsieva.
Styling: Lock Stock & Barrel
Model: Dmitry Sedin, winner of the 2023 Russian Motorcycle Racing Cup.
Model: Dmitry Sedin, winner of the 2023 Russian Motorcycle Racing Cup.
Hair, beard: команда амбассадоров LS&B
Styling: Lock Stock & Barrel
For MONE Impression
Styling: Lock Stock & Barrel
For MONE Impression
They believe that the right hairstyle not
only changes a man's appearance, it gives confidence, reveals character, allows men to feel
unique.
Slick Gorilla
Hair: Ari & Ash, Slick Gorilla Team
Styling: Slick Gorilla
Styling: Slick Gorilla
A young English brand created by brothers and
barbers Ash and Ari Farbord.
All Slick Gorilla products are paraben-free.
Ash and Ari Farbord with the barbers
All Slick Gorilla products are paraben-free,
suitable for vegans and contain no animal ingredients.
This is a creative brand that supports street
style artists, athletes, musicians, and content makers.
The brand's current ambassadors are Harvey
Elliot / Liverpool footballer, Patrick "Paddy" Pimblett / UFC fighter, Diogo Costa / Porto
footballer, Marcus Method / artist.
Patrick "Paddy" Pimblett
UFC fighter
UFC fighter
BEARDBURYS
A quality retail product for men from Spain.
The
brand offers a wide range of products for different hair types, face and beard care and
shaving.
Beardburys is the sponsor of UFC fighter Ilia
Topuria, it collaborates with Richard Rawlings and his Gas Monkey Garage project, launches
new
products for men every year to match market trends and makes collaborations with Spanish
barbers.
The brand has been the official stylist of
the
Goya National Film Awards for several years.
In 1956, the company changed its development
vector and Derby's sole focus became the production of shaving blades.
Derby
The story of Derby began in 1940 with the
production of rubber shoes in the remote Istanbul neighborhood of Şişli.
On September 2020, the winners of the
VideoDerby
competition traveled to Istanbul to visit the Derby factory.
Derby is one of the leading
blade and shaving brands in the world.
High quality European steel, engineering,
constant product renovation, new blades and razors, value for money - this approach has
resonated with the audience.
1940
1956
2020
NOW
Feather
Feather was the first Japanese company to
produce
razors with interchangeable blades.
Feather Safety Razor Co. has been
manufacturing
blades and tools for over 90 years.
The razors for haircuts, blades, razors, and
mutts that we bring to the Russian market are manufactured and supplied only from Japan.
Feather shaving and cutting tools are used by
the
world's top stylists and barbers.
QOD Professional cosmetics are based on a
blend
of oils grown exclusively
in Brazil and oils that have become bestsellers in cosmetic technologies.
in Brazil and oils that have become bestsellers in cosmetic technologies.
QOD Pro
No. 1 in Brazil for hair care
Qod Pro offers craftsmen and consumers simple
and
straightforward grooming and styling products that work exactly as advertised. The range
includes rituals for grooming treatments.
Hair: Diogo Andrade
Styling: QOD Pro
Styling: QOD Pro
QOD barber shop
QOD BARBER SHOP products are the #1 selling
brand
in Brazil.
The history of the brand began in the
country's
largest chain with the same name QOD BARBER SHOP. The line includes products that cover all
the
needs of the modern man.
The factory annually releases novelties and
limited lines, makes collaborations with brands, for example, with Budweiser.
Training
academy's website
Modern trade, especially in expert channels,
requires product training for partners. To address these challenges, the company has
organized a
training department consisting of more than 100 trainers living in different Russian cities.
We conduct more than a hundred seminars and
presentations every month. We also actively introduce and use online technologies for
instant
communication on training issues.
Our clients can be assured that they will
receive
the support and information they need as soon as possible.
There are more than 100 trainers of our
brands
all over Russia: colorists, barbers, stylists, who teach in the regions where they live,
hold
general seminars and travel to clients for consultations.
Seminars
Simushka Academy
This is the part of our company where dreams
of a
professional career turn into reality!
We are proud of our long-standing reputation for training in hairdressing and the use of
professional products.
Trainers
Our trainers, trichologists, ambassadors and
art
partners participate in various shows and professional events under the patronage of
SIMUSHKA.
For partners, distributors, managers,
pharmacy
and store staff we provide introductory training on the Unicraft product range.
Online training
Creative Congress
Every year we organize professional
development
for our team of trainers from all over Russia, where we share new initiatives and trends.
PIM systems
We distribute commercial information and
product
content to our partners using a dedicated PIM system.
Development and community
Alexey Trishin
CEO and owner of the company
We would like you to meet our CEO and owner
Alexey Trishin.
He has been running the company for more than
20
years, searching for and bringing to Russia quality brands that the market needs, gathering
talented people around SIMUSHKA, initiating events for the market, investing in the
development
of hairdressing and business community, technologies to improve the beauty market.
( 0 1 )
The company has more than 350 employees, the
bulk
of whom help customers and partners to introduce our brands into their assortment easily and
quickly.
Team
Our distributor network operates nationwide,
our
customers have access to products from their region's warehouse with same-day delivery.
( 0 2 )
Distributors
We invented and launched an online closed
sales
platform for self-employed hairdressers.It features many brands at wholesale prices. There
is a
delivery service across Russia.
RedhareMarket
( 0 7 )
Our company created the
Russian Barber Week
event for barbers
,
Ace Cut
photo contest,
Barber King
contest,
Barbershop Makers Awards
, regional festivals
Ural Barber Fest
,
Volga Barber Fest
,
South Barber Fest
.
( 0 5 )
Events
The company-owned media project @russian
barber community is the only all-Russian community with an editorial office,
which unites barbers and regularly publishes articles and interviews.
( 0 6 )
Russian barber community
Currently we have more than 140 program
participants. They share the values of our brands, help other members of the professional
community to develop and create with the help of our products.
( 0 4 )
Ambassadors
The company is developing a loyalty program
and
regularly updates promotional offers for regular and new customers.
( 0 3 )
Trade Marketing
The company has more than 350 employees, the
bulk
of whom help customers and partners to introduce our brands into their assortment easily and
quickly.
Team
( 0 1 )
Our distributor network operates nationwide,
our
customers have access to products from their region's warehouse with same-day delivery.
( 0 2 )
Distributors
Our company created the
Russian Barber Week
event for barbers
,
Ace Cut
photo contest,
Barber King
contest,
Barbershop Makers Awards
, regional festivals
Ural Barber Fest
,
Volga Barber Fest
,
South Barber Fest
.
We invented and launched an online closed
sales
platform for self-employed hairdressers.It features many brands at wholesale prices. There
is a
delivery service across Russia.
RedhareMarket
( 0 5 )
( 0 7 )
The company-owned media project @russian
barber community is the only all-Russian community with an editorial office,
which unites barbers and regularly publishes articles and interviews.
( 0 6 )
Events
Russian barber community
Currently we have more than 140 program
participants. They share the values of our brands, help other members of the professional
community to develop and create with the help of our products.
( 0 4 )
The company is developing a loyalty program
and
regularly updates promotional offers for regular and new customers.
Ambassadors
( 0 3 )
Trade Marketing
Creativity, collaborations, ideas and inspiration, mentorship
– That's what helps to drive our brands and
not
stand still
We love to joke around and make interesting
projects online, like this one:
SlovoDna & System4
We respect the rights of women, children and
care
for the elderly generation. Together with sensiDO colorists we support the "Sisters", "Old
Age
in Joy" and "Mercy for Children" foundations.
Also, the number of shoots, contests from
brands
and parties we have organized cannot be counted.
Also, the number of shoots, contests from
brands
and parties we have organized cannot be counted.
Cooperation
40
distributors
58
regional cities
5 000
salons
More than
SIMUSHKA welcomes geo-expansion and is
interested in new clients and partners.
Our sales team is ready to offer interesting
conditions, sales representative services, training, marketing support.
Please fill in the form and we will contact
you.
Customers
Feedback
Irene Chereze
Colorist and teacher, Moscow
SIMUSHKA company is an example of
professional
approach to work, client-oriented approach makes you fall in love from the first contact. It
is
a pleasure to deal with a distributor that provides not only a wide and diverse selection of
brands, but also takes care of its partners, providing lightning-fast delivery and service.
Maria Klass
Founder of Hair Fucker Studio, St. Petersburg
Dmitry Kormiltsev
Founder and CEO of the BRITVA
We have been cooperating for more than
6 years.
SIMUSHKA is a regular partner of various events in the BRITVA network. I would like to note
the
flexible approach and loyalty system for our network, holding regular master classes and
promotions for our franchisees. I will also highlight: the high service and professionalism
of
the company’s employees.
Thank you SIMUSHKA for sensiDO dye brand in
Russia! I am close to sensiDO philosophy: tonomic production, environmental friendliness.
Beautiful stable colors and a cool opportunity to create many different nuances of color.
Odorless, which is also important!
Alexey Lokontsev
owner of TOPGUN
My barbershops have been working with
SIMUSHKA
for 9 years. The quality of all the brands they provide is top notch. They train barbers,
initiate trade promotions and participate as partners in our events.
Eldar Mirzoev
founder and CEO of the Oldboy
Our largest chain of barbershops has been
fruitfully cooperating with SIMUSHKA for a long time. Cosmetics and products for
professional
hair care at the highest level. We also note active marketing support from managers, the
opportunity to train staff and provide customer consultations.
Anna Orga
A stylist who works with VKontakte, the TV
series
Univer, Tatiana Navka's show, and Lamoda.
I met SIMUSHKA distributor company 3 years
ago,
at the peak of allergies, when I was already thinking that I had to leave my profession! I
was
saved by a brand from the DS PERFUME FREE portfolio, which has no analogues on the market in
Russia.
Lydia Vadri
Top 10 best wedding stylists in Russia
I like the brands for care and styling at work that SIMUSHKA has made available in Russia.
I like that there is a large selection not only for women, but also for men. All products
are of high quality, the company's service is also at the same level.
Start cooperation
We are interested in new partnerships and expanding our market presence.
Please fill in the form and we will contact you.
Contacts for
communication
We are in search of like-minded people who
will
complement and become a part of our team.
VACANCIES
Send your resume to
Be sure to get feedback, even if we are not
suitable for each other.
